Monday, November 16, 2009

Bogus Health Food Claims

I saw this article today, and it is soooo true. You can't just go by health food claims that are made on many of the products that we buy. Key words such as "zero trans fat", "fat free" and even "low sugar" can really mean absolutely nothing when it comes to the actual "good for you" properties of the item. It is super important to understand what key words to look for and those substances you really should avoid. This isn't typical knowledge for the average American which makes us easy prey for those clever marketing companies. This is unfortunate for 2 reasons:

1- Most of us don't have the background knowledge to make good choices which is ridiculous. We should all want to know what exactly is in the food that we use to fuel our bodies. Secondly, even if we have the knowledge we still need to be able to read through the BS that is put on packaging and not just take it as sacred/truthful writing.

2- The fact the advertising and marketing companies for these products prey on our lack of knowledge and understand the psychology of how we shop is just plain insane. It is a billion dollar industry - just craziness!



That can all be avoided if you take some time to learn about key ingredients to look for and to avoid :) The only way to protect yourself/your health is to be informed!!!



Here is the link to some bogus/misleading food label claims


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